Craig brings over 20 years of experience in product-focused transformations to this newly created role, in which he will oversee the integration of DeHavilland's political monitoring service with Forefront’s intelligence-led analysis. The unified platform, making use of the latest developments in AI and machine learning, will enhance the group’s market-leading capabilities in political intelligence.
Craig has a track record of leading transformative projects that leverage AI and advanced data solutions to enhance the customer experience and drive business growth. His previous experience includes chief product officer roles in the UK, Europe and North America, most recently at Papirfly.
Commenting on his appointment, Craig Unsworth said: “I am delighted to join this exciting PE-backed group to develop something that can revolutionise the market. This is a true Moonshot project that will prove to be a giant leap for public affairs and help underpin the creation of tangible value.”
Andrew Himsley, CEO of DeHavilland and Forefront Advisers, added: “We are extremely lucky to have secured Craig’s talents for our rapidly growing group. Few people are as equipped to help us realise our ambitions and in such a short timeframe. He has already made a huge impact, and we look forward to having him join us on this exciting journey.”
