IWSR - Bowmark Capital

Investment February 2021

Business Global beverage data

Growth StrategyOrganic Accelerators Digital Transformation

Why we invested

Brand globalisation, the growing complexity of distribution channels and the shift to premium products are all driving the increasing value of data and insights for market participants. IWSR’s database uses proprietary methodologies that aggregate and verify multiple, non-public data sources, supported by a team of global analysts with significant local market expertise and industry contacts. The company’s data and insights help its customers understand channel, distribution and sales trends in all their core markets, providing key benefits in what is a high-value, complex and opaque supply chain. With our backing, IWSR is well-placed to build on its position as a trusted partner to its core client base of large multinationals through the development of additional product and services.

Number of customers

>300

The story so far

Since our initial investment in 2021, IWSR has enhanced its database and accelerated its product development programme, including launching its innovative consumer tracking intelligence product BevTrac and a monthly US state level data product Navigator. The company has also significantly increased its coverage of the market in India and continues to expand across all major geographies, product categories and sales channels.

Increasing complexity and change in the beverage alcohol market means that our clients need trusted data and intelligence more than ever before to make high-value strategic decisions. With Bowmark's expertise and partnership, we are expanding our products and services to meet that need and in doing so will transform the global drinks data and intelligence market. Julie Harris,CEO